Where the fugawi?

I just received an email announcing a new service called Touratel from a GPS company called Fugawi. My first thought was surely that's not a real company name, but it is, apparently they've been around since 1995, though I don't remember running into them before. There are a few old discussions about the company name if you google around. It makes a change to see a bit of a sense of humor in company names rather than just some boring old acronyms, I guess!